A native New Yorker, Sherry Citron graduated NYU’s Tisch School of the Arts with a BFA in Photography and Imaging. Her love of photography and emerging media quickly spread to a fascination with web and graphic design as the internet boom took over in the early 2000’s. After a few years pursuing art and design in New York, Sherry made the bold move to Los Angeles. There, an opportunity arose to jump on board with a new social networking startup looking for someone to design custom profiles. And with this, her love of client service was born. In the next few years, Sherry managed hundreds of clients and learned the ins and outs of community management and social media marketing through various starts up and marketing agencies.
Fast forward to today, and Sherry is now a rockstar Senior Account Manager with over 8 years of experience in fully integrated Social & Digital Media Marketing campaigns. This includes excellence in client service, project management, digital production, social strategy implementation, community management, content development, paid & traditional media integration, and campaign development across various industries and verticals. Sherry started as a Community Manager back when no one knew what a Community Manager was, and have grown with this ever changing industry over the years. Sherry now lives in the beautiful City of Angels, in the heart of Hollywood, with her musician husband, where they both continue to pursue their dreams and live life to the fullest!
Founded in 2002, Emoderation was set up to deliver high-quality multilingual community management and UGC moderation services, social media consultancy, social listening and social media crisis management to clients in a wide range of industry sectors.
Become my client’s trusted advisor to achieve high client satisfaction. Deliver high quality services to ensure client retention. Being proactive to identify service needs to increase value of existing clients. Being able to confidently discuss Emoderation’s social media management serves with clients. Constantly looking for opportunities to expand my clients services. Always taking responsibility for quality of services delivered. Working closely with colleagues to ensure that client knowledge is shared to collaborate on adding value and identifying business opportunities. Working closely with Business Development teams to identify new business opportunity from existing clients and potential new clients. Proactively seeking ways to improve my projects and the social media management services that Emoderation delivers. Working cross-departmentally to ensure that staff resourcing and performance is effective by raising any issues effectively and transparently. Effectively managing the start-up and ongoing management of new projects. Providing added value including qualitative analysis and strategic insight for my clients. Staying on top of industry trends and news, especially client relevant information. I am the communications channel between Emoderation team members and our clients. I attend and present at external client meetings as well as internal meetings, to support my clients and our teams. I am a key member of our client pitch team in order to support Business Development. Most importantly, I work according to Emoderation’s brand values: Excellence, Passion, Agility and Integrity.
Outside Eyes is a branding and production firm with in-house creative, production, and web development. We design and build brand platforms and oversee implementation. This includes Brand Concept, Brand Character, Brand Assets (Website, social channels), Brand Content/Messaging and Brand Campaign.
Manage campaigns, promotions and creative for current clients, including traditional, digital, social and event marketing. Manage project timelines for all marketing production and relative creative, such as website builds, video production, photo shoots and on-site events. Foster and strengthen client relationship to ensure growth in business. Manage outsourced entities such as additional marketing support, legal and creative services. Develop project management strategy and implement organizational processes for team and client. Manage all client assets, budgets, calendars, contracts and billing. Manage social media marketing for clients, including community management of Facebook, Twitter, YouTube, Pinterest and Instagram. Monitor campaign activities of the project team to ensure campaigns are running effectively and efficiently. Plan, prioritize and organize all deliverables and resources across campaigns based on scope of work and project goals. Provide clients with current knowledge and best practices in social media execution and supporting traditional and digital marketing. Strategize paid media to support all client initiatives and goals. Ensure projects adhere to strategy by meeting regularly, reviewing work, and making recommendations. Assemble weekly recaps ensuring accuracy of reporting and analytics based on client goals and objectives.
Clients: Sage Beverages
TwtMob creates a marketplace where brands can instantly engage with influencers to spread branded messaging through Twitter, Instagram and Pinterest conversations. Reaching in excess of 200 million users a day, twtMob gives brands the ability to create instant word of mouth from the most trusted medium possible.
Managed the Account Management team consisting of 3 Account Managers and an Analyst. Provided support, training and education to develop the account management team and lead them to a better understanding of client service. Supported our analyst in developing more efficient reporting processes Developed a Client Service best practices protocol for entire company. Developed and implemented advertising and marketing objectives, strategies and tactics. Implemented best practices for client communication, etiquette and presentations. Prepared and presented strategies, media plans, and creative concepts at client meetings. Worked with sales to provide responsive, high quality, end-to-end support. Ramped up new clients for a smooth pre-campaign on-boarding process. Provided clients with creative, out-of-the box solutions to meet campaign objectives. Worked with sales on RFP’s and proposals. Applied and built out the appropriate interest graph targeting specifications. Ensured campaigns delivered in full, targets were met, and objectives were reached. Created case studies highlighting capabilities and clients’ success stories. Laisoned with the development team on product-related improvements and client feedback. Actively monitored risks and scope creep to identify problems and proactively suggest solutions. Ensured projects adhered to strategy by meeting regularly, reviewing work, and making recommendations.
Clients: Microsoft, Bing, Bravo, NBC Universal
Spring Creek Group helps organizations of all sizes increase awareness, build relationships and drive growth in social media. We help make that commitment a little less daunting and a lot more rewarding. Services include: Social Strategy, Social Intelligence, Technology Consulting, Community Management, Social Marketing Campaigns and Design & Development.
Managed social media programs to make sure client goals and objectives were being met and exceeded. Worked with cross-functional teams of Campaign Managers, Community Managers, Analysts and Strategists to develop project management strategy and execute campaigns. Provided strategic recommendations by marrying our methodology with client objectives, brand opportunities and target audience characteristics. Ensured projects adhered to strategy by meeting regularly, reviewing work, and making recommendations. Planned, prioritized and organized all deliverables and resources across campaigns based on scope of work and goals. Supported new business development, working with executive team in proposal development. Built client relationships to ensure additional and return business. Ensured deliverables met quality standards and criteria outlined in scope of work. Management of assets, calendars, budgets, contracts, hours and billing for clients and vendors. Worked across multiple agencies to integrate programs with paid media, traditional advertising, digital media, mobile and creative. Management of vendors for sweepstakes, contests, apps and microsites. Managed multiple AOR and campaign based clients in the Fortune 500 space. Actively monitored risks and scope creep to identify problems and proactively suggest solutions. Relayed project status and recommendations to client and team on a daily basis and lead all meetings and follow ups. Assembled weekly and final campaign results ensuring accuracy of reporting and analytics based on goals and objectives.
Clients: IHOP, Wells Fargo, Kia Motors America
Fanscape is the longest running social media marketing agency dedicated to fostering connections between brands and their target consumers. Our expertise is highly concentrated in Consumer Packaged Goods, Entertainment, Travel/Hospitality, Gaming, and Automotive. Our key service offerings are: Strategy, Social Creativity, Social Brand Marketing, Emerging Social, Research and Analytics.
Liaison between account team, marketing team and client for personalized campaign support and planning on all social media marketing campaigns. Responsible for fostering and strengthening client relationships to ensure return business. Managed additional services such as integrated blogger promotions, custom app builds, Twitter parties & sweepstakes. Supported clients Facebook & Twitter page design, development and growth. Developed project management strategy and worked with team to execute on campaigns. Management of assets, calendars, budgets, contracts, hours and billing process for clients and vendors. Management of legal services for sweepstakes and contests. Quality assurance of all deliverables and campaign assets. Ensured requirements and deliverables were clearly communicated, understood and executed upon in a timely matter. Planned, prioritized and organized all deliverables and resources across campaigns based on scope of work and project goals. Actively monitored risks and scope creep to identify problems and proactively suggest solutions. Relayed project status and recommendations to client and team on a daily basis and lead all meetings and follow ups. Assembled weekly and final campaign results ensuring accuracy of reporting and analytics based on goals and objectives. Partnered with senior team to present work and participate in new business proposals.
Clients: NBC Universal, A&E, Starz Entertainment, Disney, ABC, Hilton Hotels, Gerber Life Insurance, State Farm, Office Max, Huggies, Frito Lay & Mars Global.
Creation and organization of community elements and activities for Disney.com. Produced and distributed weekly reports for all virtual worlds under Disney Online Studios. Managed all aspects of community for Disneyxd.com including blog, activity, contests, store and spotlight players. Managed publishing schedules for online content.
Helped recruit and establish over 500 clients on a new social networking site, MOLI.com, bringing our user base to over 1 Million people. Managed campaigns, community engagement and activity of co-branded and high profile clients on MOLI.com. Created, designed and managed custom profiles for all of our clients. Worked with marketing and legal to produce and manage contests, promotions and ads for all clients. Management and editorial of blogs, articles, emails, newsletters and profile content for MOLI.com. Created instructional community documents for client use. Trained new community specialists. Delivered weekly client and employee reports for internal and external use.