Profile

As a Group Account Director, I am driven by my client’s business goals to create strategies that lead to brand and revenue growth.

My career in social media marketing began more than a decade ago and I quickly connected to client service and account management as a way to apply my passion for client relationship building, teamwork, innovation, and business development. I swiftly moved into increasingly senior leadership positions and I am proud to have worked in every role my team members fill. I believe that helps me excel as a manager and I am deeply invested in developing team members and supporting their career path.

In addition to my ability to build and support high-functioning teams, I am exceptionally organized, insightful, and strategic. I am passionate about sales and enjoy discovering exactly the right idea or initiative that engages clients and leads to business growth and shared success. I have developed fantastic written and verbal communication skills and the ability to establish productive relationships with stakeholders at the Executive, VP, and C-Suite level in any industry. I am proud to have built a proven track record of success and have landed or expanded major contracts at each company I have worked with.

View my Profile on Linked In

Experience

Account Director, Client Services, LiveWorld, Los Angeles, CA 2021 – Present

  • Create and pitch full service digital agency programs covering social strategy to creative content for successful social media programs.
  • Provide operational leadership, strategic thinking and creative problem solving to drive innovation and lead change.
  • Oversee project implementation with comprehensive client management, process design, presentations and quality of service delivery.
  • Support the Business Development Team in identifying, pitching and securing new business opportunities.
    Influence service and product development with benchmarks, data analysis and best practices.
  • Provide insight to social and digital trends as an expert in the space.
  • Interpret brand objectives for successful social media programs and provide meaningful insights and results to track ROI.
  • Lead Client Service Managers executing social media activities across brands’ marketing, customer service, corporate communications, PR and digital programs.

Group Account Director, Social Tribe, Los Angeles, CA 2019-2021

  • Lead forecasting and budgeting and maintain strict oversight of P&L, profitability, and billable hours for accounts, ensuring profit margins are met while delivering outstanding results.
  • Manage 3-5 team members and 5-10 accounts, carefully analyzing and balancing strengths and capacity to ensure outstanding client service and on-time, on-budget project delivery.
  • Lead strategic, customer-centric communications with senior directors, executive leadership, and all stakeholders, maintaining healthy information flow to ensure all material is presented clearly and persuasively.
  • Lead strategic account planning by constantly monitoring and analyzing market data, internal insights, and reporting to identify trends and innovations to share with clients; suggest and close on compelling growth opportunities within existing client accounts.
  • Design and manage end-to-end pitch and proposal processes, including assessing initial opportunities with clear and consistent criteria for qualification, collaborating with key internal stakeholders on deliverables, interfacing with prospective clients, and creating written RFI & RFP responses.

Client Services Director, ICUC Social; Los Angeles, CA — 2018

  • Team mentorship
  • Managing the Client Relationship.
  • Delivery of the service proposition and full ownership of senior client relationships
  • Develop and maintain close and strong client relationships.
  • Identify new revenue opportunities.
  • Responsible for overall growth and management of each customer
  • Act as a Consumer Experience Leader
  • Leads the client onboarding process with my Managers
  • Works with Operations to ensure accounts are managed up to ICUC standards.
  • Create proposals, SOWs, and POVs
  • Strategic thinking.
  • Identify, develop, and implement sustainable processes for ICUC

Account Director, The Social Element; Los Angeles, CA — 2015 – 2017

  • Line management of Sr. Account Managers and Account Managers.
  • Develop overall team approach to service delivery.
  • Oversee activity on both global and regional accounts.
  • Motivate, engage and support all members on the team.
  • Lead by example with cross-functional communication and collaboration.
  • Achieve revenue goals and own P&L.
  • Industry knowledge, stay on top of trends, attend industry events to maintain client experience.
  • Lead strategy for building business and increasing revenue,
  • Provide actionable insights to clients, ensure high service delivery and improve and create services.
  • Model, build and support strategic plans for all accounts.
  • Communicate cross department to update on client observations in regard to plans and trends.
  • Determine KPI’s for clients and provide status reports.
  • Work with team to ensure accounts are effectively managed from onboarding through delivery.
  • Develop and communicate operational recommendations.
  • Support Business Development on new business pitches and RFPs.

Senior Account Manager, The Social Element; Los Angeles, CA — 2014 – 2015

  • Client’s trusted advisor delivering high quality services to ensure high client satisfaction and retention.
  • Identify service needs to increase value and opportunity of existing clients.
  • Full responsibility for quality of services delivered.
  • Work closely with colleagues to ensure that client knowledge is shared.
  • Collaborate with team on adding value and identifying business opportunities for current clients.
  • Work closely with Biz Dev to identify new opportunity from existing clients and potential new clients.
  • Proactively seek ways to improve projects and social media management services we deliver.
  • Work cross-departmentally to ensure staff resourcing and performance is effective.
  • Raise any issues effectively and transparently.
  • Effectively managing the start-up and ongoing management of new projects.
  • Provide added value including qualitative analysis and strategic insight for my clients.
  • Stay on top of industry trends and news, especially client relevant information.
  • Present at external client meetings as well as internal meetings, to support my clients and our teams.

Senior Account Manager; twtMob; Los Angeles, CA — 2013

  • Managed the Account Management team consisting of 3 Account Managers and an Analyst.
  • Provided support, training and education to develop the account management team and lead them to a better understanding of client service.
  • Supported our analyst in developing more efficient reporting processes.
  • Developed a Client Service best practices protocol for entire company.
  • Developed and implemented advertising and marketing objectives, strategies and tactics.
  • Implemented best practices for client communication, etiquette and presentations.
  • Prepared and presented strategies, media plans, and creative concepts at client meetings.
  • Worked with sales to provide responsive, high quality, end-to-end support on RFPs and proposals.
  • Ramped up new clients for a smooth pre-campaign on-boarding process.
  • Provided clients with creative,out-of-the boxsolutions to meet campaign objectives.
  • Applied and built out the appropriate interest graph targeting specifications.
  • Ensured campaigns delivered in full, targets were met, and objectives were reached.
  • Created case studies highlighting capabilities and clients’ success stories.
  • Worked with the development team on product-related improvements and client feedback.
  • Actively monitored risks and scope creep to identify problems and proactively suggest solutions.
  • Ensured projects adhered to strategy by meeting regularly, reviewing work, and making recommendations.

Account Manager, Client Social Marketing; Spring Creek Group/IPG Media Brands; Los Angeles, CA — 2012 -2013

  • Managed social media programs to make sure goals and objectives were being met and exceeded.
  • Worked with cross-functional teams of Campaign Managers, Community Managers, Analysts and Strategists to ensure projects and timelines were met.
  • Provided strategic recommendations by marrying methodology with client objectives, brand opportunities and target audience characteristics.
  • Ensured projects adhered to strategy by meeting regularly, reviewing work, and making recommendations.
  • Developed project management strategy and worked with team to execute on campaigns.
  • Planned, prioritized and organized deliverables and resources across campaigns based on scope and goals.
  • Supported new business development, working closely with executive team in proposal development.
  • Built client relationships to ensure additional and return business.
  • Ensured deliverables met quality standards and any criteria outlined in the scope of work.
  • Worked with AD to prepare presentations, proposals and other materials for client meeting.
  • Management of assets, calendars, budgets, contracts, hours and billing for clients and vendors.
  • Worked across multiple agencies to integrate clients programs with paid media, traditional advertising, digital media, mobile and creative services.
  • Management of vendors for sweepstakes, contests, apps and microsites.
  • Actively monitored risks and scope creep to identify problems and proactively suggest solutions.
  • Relayed project status and recommendations to client and team on a daily basis.
  • Assembled weekly and final campaign results ensuring accuracy of reporting and analytics.

Account Manager, Social Media Marketing; Fanscape/Omincom; Los Angeles, CA — 2010-2012

  • Liaison between account team, marketing team and client for personalized campaign support and planning on all social media marketing campaigns.
  • Responsible for fostering and strengthening client relationships to ensure return business.
  • Managed services such as blogger outreach, integrated blogger promotions, custom application builds, Twitter parties, community management & contests.
  • Supported Facebook & Twitter page design, development and growth for client’s communities.
  • Developed project management strategy and worked with project team to execute on campaigns.
  • Management of assets, calendars, budgets, contracts and billing process for clients and vendors.
  • Management of legal services for sweepstakes and contests.
  • Monitored campaign activities of team to ensure campaigns were running effectively and efficiently.
  • Quality assurance of all deliverables and campaign assets.
  • Ensured requirements and deliverables were clearly communicated and executed in a timely matter.
  • Planned, prioritized and organized deliverables and resources based on scope of work and project goals.
  • Actively monitored risks and scope creep to identify problems and proactively suggest solutions to client.
  • Relayed project status and recommendations on a daily basis, as well as leading all meetings and follow-ups.
  • Assembled weekly and final campaign results ensuring accuracy of reporting and analytics.
  • Partnered with senior team to present work as well as participate in new business proposals.
  • Provided clients with current knowledge and best practices in social media execution.

Community Account Manager, Disney; North Hollywood, CA — 2008-2009

  • Creation and organization of community elements and activities for Disney.com.
  • Produced and distributed weekly reports for all virtual worlds under Disney Online Studios.
  • Managed all aspects of community for DisneyXD.com including blog, contests, store and spotlight players.
  • Managed publishing schedules for online content.

Community Account Manager, MOLI; Los Angeles — 2006-2008

  • Managed campaigns, engagement and activity of co-branded and high profile clients on MOLI.com.
  • Created and managed 
custom profiles for over 500 clients on MOLI.com.
  • Worked with marketing and legal to produce and manage contests, promotions and ads for all clients.
  • Management and editorial of blogs, articles, emails, newsletters and profile content for MOLI.
  • Created instructional community documents for client use.
  • Trained community specialists.
  • Delivered weekly client and employee reports for internal and 
external use.

Production Artist, C&D Visionary; Los Angeles, CA — 2004-2006

  • Graphic design and pre-press production for printed materials, packaging and catalogs.
  • Prepared art for stickers, patches, keychains, lighters and other merchandise.
  • Designed web pages and prepared all materials for web.
  • Organized and maintained website.
  • Photographed all products for website.

Production Assistant, VNU Emedia; New York, NY & Los Angeles, CA — 2001-2003

  • Manage client websites and databases.
  • Proof reading, editing, managing attendance, placing orders, phones, faxing, filing.

Education

New York University, New York, NY — Bachelor of Fine Arts, 2000

New School University, New York, NY – Certificate in Web Design & Production, 2011

Skills

Word; Excel; PowerPoint; Web Design; HTML; Photoshop; Dreamweaver; CMS; MAC & PC; Type 95 WPM

Clients

National and International, Fortune 500. Client list upon request.

Referrals Upon Request